Ombud is a combination think tank and creative studio and is organized as an open network of people from the fields of science, media, politics and the arts. Ombud was founded in 1999 by the artist Måns Wrange and the architect and designer Igor Isaksson.
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Ombud integrates the experimental thinking of cultural production with the critical analysis of research, the visionary aims of social activism and the lobbying strategies of economic and political institutions. Find out more at www.ombud.org
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A selection of Ombuds projects:
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The Average Citizen
In the project The Average Citizen, Marianne, a person who happens to correspond with the statistical averages most frequently used by the Swedish authoritiesis is given access to the same sophisticated methods used by politicians, special interest groups and major corporations in order to change public opinion: professional opinion-forming and lobbying. www.averagecitizen.org
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Lobbying examples in the Average Citizen Project.

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The Good Rumor Project
The Good Rumor Project is a social experiment that seeks to invert the more common negative effects of rumor through the construction of a series of “good” rumors that are systematically spread and tracked as they evolve through the border region of San Diego-Tijuana. www.thegoodrumor.com
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Project Intro.

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The Spin Word Project
The Spin Word Project analyzes the rhetorical power of words and how they can be used systematically to generate positive or negative connotations about an idea, event or person.
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Project Intro.