Logo concept and design profile for LOVE RUGBY for the Swedish Rugby Union / Svenska Rugbyförbundet. The aim of the LOVE RUGBY campaign is to position swedish women rugby as a modern and attractive sport. It was launched during the Women’s European Trophy 2009 which was held in Sweden. Concept in cooperation with Max Lauritzson at the Swedish Sports Confederation /Riksidrottsförbundet. See also graphic design for the Women’s European Trophy 2009.